About

Hello, I’m Alex.

A designer and developer with a marketing background. I design and build websites and software, and I care about whether they actually work for the people who use them and the businesses that pay for them.

Alex Goldsmith, smiling, in a navy blazer and white open-collared shirt.

The short version.

Based
Kent, UK · open to fully remote work
Now
Digital Marketing Manager · Founder, Shieldwall Games
Education
BA (Hons) Creative Writing & Theatre, 2:1, Edge Hill University
Recognition
Employee of the Year nominee, three consecutive years (Saga plc)

My background doesn’t fit neatly into one box, and that’s the point.

I studied Creative Writing and Theatre, which taught me to structure a story and care about the reader. I took that into customer-facing sales, then software quality assurance, then digital marketing, picking up design, 3D and development along the way.

Since 2020 I’ve run Shieldwall Games, an independent studio where I’m building Mimir, a local-first worldbuilding platform, and Ashborn, a Viking Age card game in active development. I recruited and led a development team and work hands-on across product, design, code and brand.

For clients, that range means one person who understands the commercial goal, can design something distinctive and can build it properly.

Career

Experience

  1. Sep 2024 – present

    Digital Marketing Manager · Tres Tria Limited

    I lead digital marketing for a Microsoft Dynamics 365 Business Central partner, covering SEO, Google Ads, email, content and conference marketing. I also maintain the company websites, produce 3D brand assets and promotional video in-house, and manage the social media team.

  2. Jun 2020 – present

    Founder · Shieldwall Games Ltd

    An independent studio building Mimir and Ashborn. I set product direction, recruited and led a development team using Agile/Scrum, and design and build the studio’s websites. Read the case study.

  3. Three years

    Saga plc

    • QA Automation Engineer: built front-end skills, automated testing with Katalon and led QA teams.
    • Customer Advisor: 65% penetration on optional extras and 85% renewal retention; nominated for Employee of the Year three years running.
  4. Freelance

    Animator & Engineer · Metalyte Pipeworks

    3D modelling, texturing and animation in Blender, Substance Painter and Unreal Engine.

  5. Earlier

    Teaching Assistant

    Designed educational games for primary school children.

  6. Earlier

    Hospitality Manager · Port Lympne

    Managed a team of 20 and once hosted David Attenborough.

  7. 2010 – 2013

    BA (Hons) Creative Writing & Theatre, 2:1 · Edge Hill University

Skills

Tools of the trade.

Development

  • TypeScript
  • React
  • Electron
  • React Native
  • HTML
  • CSS
  • JavaScript
  • Katalon QA

Design

  • Brand identity
  • Interface design
  • Photoshop
  • Figma
  • Marketing collateral

3D & motion

  • Blender
  • Substance Painter
  • Unreal Engine
  • Promotional video

Marketing

  • SEO
  • PPC / Google Ads
  • Google Analytics
  • Email
  • Content strategy

Certifications: CCNSG Health & Safety · Food Safety & Hygiene.

Hiring, collaborating or commissioning?

Download my CV, or get in touch directly.